Watches of Switzerland Shares Plummet Following Rolex's Acquisition of Bucherer

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Watches of Switzerland shares are facing a sharp decline in the London markets after the announcement of Rolex's acquisition of Swiss watch retailer Bucherer.


The historic ties between Rolex and Bucherer date back a century to a commercial partnership between Karl Bucherer and Rolex founder Hans Wilsdorf. However, as the current owner of Bucherer, Jörg Bucherer, lacks descendants to inherit the business, the decision has been made to sell it to Rolex. The implications of this acquisition on Watches of Switzerland are uncertain, especially considering that Swiss competition regulators are reviewing the takeover. Concerns have arisen regarding Rolex's potential influence over Bucherer's numerous global supplier relationships.

Despite the acquisition, Watches of Switzerland reassures that Rolex management has confirmed there will be no disruption to Bucherer's daily operations. The enduring relationship between Bucherer and Rolex is expected to remain unchanged.

The market's response has been swift, with shares of Watches of Switzerland plummeting by nearly 28 percent. While the future trajectory remains uncertain, the market's initial reaction has been notably negative.


As the situation develops, it remains to be seen whether Watches of Switzerland can recover from this downturn. For further updates and analysis, stay tuned to our platforms on Twitter, Instagram, and YouTube.

Location: London, UK

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